How to make AI images that carry your real logo

The reliable way to get your exact logo into an AI image is not to ask the model for it: you generate the scene with a clean space and place your official PNG logo on top, without it going through any AI. No image model —GPT Image, Nano Banana, Flux, Seedream— copies a logo; it reinterprets it, even when you pass the reference image and the exact colour code. In Aura Studio that step happens on its own and costs no credits.

You know the moment: the launch image is finally right, the light, the product, the framing. And the label says something that looks like your brand, with one letter too many and a green that is not yours.

Why AI does not copy your logo

An image model does not have your logo stored anywhere. It has a statistical idea of what similar logos look like, and it draws a new one every time. That is why the same things always happen:

• The colour drifts. The model tints the logo with the light of the scene: your green comes out yellower in the sun and bluer at night.
• Letters open up or close. The counters (the hole in the "a", the "o") fill in or change size.
• Strokes appear that do not exist, especially in logos with thin type or symbols.

Passing your logo as a reference helps it look similar, not identical. And a badly reproduced brand on a poster or an ad is exactly what people notice.

Ideating and producing are two different things

There is one moment when it does make sense for the model to draw the logo: while you are choosing a direction. A composition with a hole where the brand goes cannot be judged, because the logo carries weight in the image. For sketches, let it draw.

In the final piece, never. If you like a sketch, the real piece is generated clean and the logo is composited on top. Rescuing the sketch "because the logo already looked fine" is how an invented logo ends up printed large.

How Aura Studio does it

1. Your logo lives in the brand brain, as a PNG with a transparent background. You can store up to four pieces: the horizontal lockup, the symbol alone, the negative version for dark backgrounds. If you ask for the negative and there is none, Aura tells you: it does not quietly stamp the positive on black.
2. The scene is generated with the logo area clean. Every request carries a rule that stops the model from drawing logos or letters where they do not belong.
3. The slot is marked, not guessed. For small spots —the label on a bottle, an app icon on a screen— the model paints a flat rectangle in your brand colour. The server finds it, measures its four corners and fits the logo there, with its perspective. If it cannot find it, it warns you instead of placing the logo anywhere.
4. Your PNG is composited, pixel for pixel, with the option to recolour it, change its opacity or its blend mode.

Compositing the logo is free. What you pay for is the scene, like any image: 5 credits with GPT Image 2.5 Flare.

If you do not have the logo file

It happens more often than you think: the logo only exists embroidered on a polo shirt or in a photo of a shop window. Aura Studio vectorises it: you crop the area, the background is removed, the colours are forced to your brand colours (the ones in the photo are polluted by the light) and an SVG is traced. Then it is rendered again and compared with the original; if it drifts too far, you are told. Vectorising is free; enhancing the photo first is 3 credits.

Changing the logo on an image that already exists

If you have a screenshot or a design with the old logo, there is no need to remake it with AI. Aura Studio covers the old logo with the colour of its own block and places the new one on top, on the original image. Nothing generated.

And other brands' logos

Everything above is about your logo. If you are writing a news round-up and each item carries the logo of the company it is about, asking the model for it is fine: there the logo identifies the news, it does not represent your brand. What is never generated is a "trusted by" strip with client logos: that goes with their files and their permission.

If you want to know how a brand is set up so AI assistants can find it too, Aether Labs explains it step by step.

Frequently asked questions

Why doesn't ChatGPT get my logo right?

Because an image model does not copy: it draws a new version every time from what it has seen. The colour, the weight and the shape of the letters change. For an exact logo it has to be composited on top.

Does it help to pass my logo as a reference image?

It helps it look similar, not identical. Use it for sketches; for the final piece, the logo is composited from the official PNG.

Which logo file do I need?

A PNG with a transparent background. With a white background, recolouring it would give you a coloured rectangle instead of the logo's silhouette.

What if I only have my logo in a photo?

Vectorise it: crop it, remove the background, force the brand colours and trace a clean SVG. In Aura Studio it is free.

How much does it cost to put the logo on an image?

Compositing it is free. You pay for the generated image: 5 credits (€0.25) with GPT Image 2.5 Flare.