What Aura Studio is, and who it is for

Aura Studio is a web app by Aether Labs for making a brand's pieces with AI —images, videos, decks, emails and pages— without explaining the brand every time. You store your logo, your colours, your typefaces and the way you talk once, and every piece comes out with them. Using it is free: you pay for the credits you spend, at €0.05 each, with top-ups from €2 that never expire.

It is built for the person pasting the same brief into a chat for the fourth time this week, downloading the image, placing the logo by hand and going back to the chat because that was not the green. In Aura Studio you explain it once.

What it does

Aura Studio puts the best image and video models in the world in one place, next to an assistant, Aura, that knows your brand. Ask for "this week's carousel" or "a 10-second ad for the new bottle" and it makes it with your colours, your typeface and your logo. If you would rather do it by hand, each kind of piece has its own editor:

• Photo editor: layers, text, filters, background removal, AI fill on whatever you brush, and editing by talking ("make the headline a bit bigger").
• Video editor: scenes, automatic subtitles, music, animated text and export in 9:16, 1:1 and 16:9.
• Deck editor: the deck as code with the viewer in front, PDF and PowerPoint export. It opens a .pptx and hands it back as a .pptx with its template intact.
• Voice-over and music: narration, voices cloned with consent and music tracks with or without lyrics.
• Email builder: newsletters and emails laid out with your brand.
• Pages and apps: web pages, calculators or interactive content plans, with your brand inside.

Everything lands in the Library, sorted by brand and project. What you mark as finished goes to Works, so the final version is one click away instead of twenty.

The brand brain

What sets it apart from opening a standalone generator is the brain. Each brand has its own: the official logo as a PNG, the colours and how they are used ("sage, never as text"), the typefaces, lines that sound like the brand and lines that do not, references it likes and decisions already made. Aura reads it before every piece, and every answer says what it read.

The logo deserves its own line. No image model draws your logo the same way twice: the colour drifts, the letters open up, strokes appear. So in the final piece Aura Studio does not ask a model for it: it composites it on top from your official PNG, pixel for pixel. The full story is in how to make AI images that carry your real logo.

Which models it uses

There are 10 image models and 15 video models to choose from today, and Aura picks one if you do not. By default images come out with GPT Image 2.5 Flare and videos with Kling 3.0. The full list, with what each one is for and what it costs, is in which AI image model to use and which AI video model to use.

The models run through four providers (Higgsfield, fal, OpenAI and Google). If one goes down or runs out of balance, the piece goes through another and Aura tells you which.

What it costs

You do not pay for the tool. You pay for the pieces, and each one shows its price before you run it:

• 1 credit = €0.05. One image with GPT Image 2.5 Flare is 5 credits (€0.25). A 5-second clip with Kling 3.0 is 24 credits (€1.20).
• Top-ups from €2 to €500, in whole euros. €10 gets you 200 credits: 40 images or 8 video clips. What you buy outright never expires.
• Optional plans: Lite at €8 a month with 200 credits, to try it from your Claude or ChatGPT. For people who generate every week, Creador at €15 with 450 credits and Pro at €39 with 1,300 credits. Plan credits roll over for one month.

Prices are at the standard rate and taxes depend on your country. The detail, including when a subscription pays off, is in AI images and videos without a subscription.

Who it is for

For one person running a brand with no design team behind them: founders, creators, whoever runs marketing for a small brand and still builds every post by hand. Also for people running several brands at once: the Creador plan holds 3 and Pro holds 10, each with its own brain and nothing bleeding across.

It is not for everything. If you are cutting a feature film frame by frame or retouching a catalogue photo with precision masks, professional editing software is still the tool. Aura Studio is built to produce a lot, quickly, with the brand right.

Who makes it

Aura Studio is a product of Aether Labs, an AI systems studio in Barcelona. Aether Labs also builds software, agents and websites with AI for companies and works on visibility in AI search; this blog follows that method. Behind it are two founders who put their names on it.

Frequently asked questions

Is Aura Studio free?

Using it is. You pay for the credits of what you generate, at €0.05 each, with top-ups from €2. Monthly plans are optional.

Which AI models does Aura Studio use?

10 image models, including GPT Image 2.5, Ideogram 4, Soul 2 and Nano Banana, and 15 video models, including Kling 3.0, Seedance 2.5, Google Omni and Higgsfield DoP. You can pick one or let Aura pick.

Do the images carry my real logo?

Yes. In the final piece no model draws the logo: it is composited on top from your official PNG, without changing a pixel.

Do I need a subscription?

No. Top up from €2 whenever you need to, and those credits never expire. There are plans for people who generate every week.

Can I try it without paying?

Yes: the free kit reads your website and gives you back a carousel, your website redesigned and a post with your brand. Once, no card.

Who is behind Aura Studio?

Aether Labs, an applied AI studio in Barcelona.